MARKETING AND PR COPYWRITER
- Co-created brand position and value statements.
- Developed copy style guide.
- Led copy creation for multi-channel marketing campaigns.
- Wrote marketing copy for email, website, blog, retail, and events.
- Wrote UX copy for Tile app and Tile Premium.
- Co-wrote UX scripts for smart home integration.
- Participated in branding campaigns, including market and user research.
- Contributed to copy style guide and creation of personas.
- Spearheaded copy direction and creation for multi-channel marketing campaigns including B2B and B2C.
- Wrote advertising/marketing copy for online, in-store, wholesale, event and print promotion; including emails, e-newsletters, blog posts, website, print brochures, postcards, store windows, in-store signage, event signage.
- Naming project for Zephyr.
- Copy writing for Nest Acupuncture website
Non-profit social enterprise supporting green solutions to poverty issues in developing countries
- Strategized brand and messaging with director. Created mission statement, fact sheet and executive summary.
- Developed multi-platform presence including website, email, Facebook and Twitter.
- Wrote/edited all promotional materials including project descriptions, project proposals, internal blog posts as well as blog posts for Stanford Social Innovation Review.
- Collaborated on PR and fundraising initiatives. Wrote press releases, fundraising outreach letters, and radio spots.
- Created social media strategy document for CAMICO insurance company (B2B)
- Wrote copy for Guckenheimer website and print brochure (B2B)
- Created blog posts about optimizing health (B2B/B2C)
- Researched topics related to academic success and write articles to inform low-income parents of school-age children
JOURNALISM
Reporter and Online Features Editor, San Francisco Chronicle and SF Gate
- Wrote stories focusing on health and wellness for the Style section
- Contributed blog posts and photographs to the Chronicle’s SF Unzipped fashion blog
- Edited 8 weekly and bi-weekly freelance columnists writing about a variety of topics for SF Gate
Technology Editor, SF Gate
- Wrote stories about the culture of technology in the San Francisco Bay Area
- Edited online columnists writing about the innovation, issues and culture spawned by new technology
WEB AND MULTIMEDIA PRODUCTION
Web Producer/Webmaster, New Media News, KRON-TV
- Designed, built and maintained website for magazine format television show on new technology (local NBC affiliate)
- Worked closely with reporters and programmers to create content packages
Producer/Production Manager, various multimedia productions
- Xplora 1: Peter Gabriel’s Secret World, Brilliant Media (with Real World Multimedia)
- Interactive television prototype, Brilliant Media (with US West)
- Soul Expedition: The 1960s and Rock Expedition: The 1960s, Jouissance Productions (with Compton’s NewMedia and Rhino Records)
- Groove Thing, Keroppi DayHopper, Big Top Productions
- Liquid Assets: The Ecology of Water, Paradesa Media (for IMG)
VOLUNTEER ACTIVITIES
- One-on-one reading volunteer, Richmond College Prep Elementary School, Richmond, CA
- Sutter VNA hospice volunteer, In-home hospice care, San Francisco East Bay region
- Homeless soup kitchen volunteer, Martin de Porres, San Francisco, CA
EDUCATION
MFA, Cinema Production, University of Southern California School of Cinema-Television
BA, English, University of Michigan
Knight Foundation Multimedia Journalism Intensive, UC Berkeley School of Journalism.